Year
2025
Client
Arbaz Baig
Category
Brand Identity
Product Duration
2 -3 Weeks
We analyzed renovation and construction brands across the UAE and found a category dominated by cluttered visuals and outdated design language. This revealed an opportunity to position Fixing Space through a cleaner, more structured identity that communicates trust, clarity, and professionalism.
The final identity combines a restrained color palette, modern sans-serif typography, and structured layouts to create a cohesive system. Applied through clean, studio-style mockups, the brand is presented in a sharp, consistent, and professional way.
The concept is built around precision, strength, and clarity, using the idea of two walls as a core visual metaphor. Representing structure, support, and built environments, this forms a direct connection to the brand’s role in shaping and improving spaces.
The concept was translated into a minimal visual language through geometric forms, clean alignment, and balanced spacing. The “two walls” idea evolved into a simple, scalable mark that feels stable, functional, and adaptable across different applications.
